perceived images

St. Augustine, when writing about his memory, wrote this:

[Here] is a picture of that great harbor of the memory, which has numberless secret and inexpressible windings, where things are kept tobe brought out at need. Each enters in by itsproper gate and is laid up. But it isn'tthe things themselves that enter in,just their perceived images, for thought to recall.

Perceived images...there is a lot of truth to that, isn't there?

Experiences, by nature, are subjective and are therefore remembered as "perceived images" rather than objective truth. A very important thing to remember when it comes to how people remember their last experience with you... or your church.